5-2. Is Anti-Professionalism on the Rise?
Professions and professionalism are both under pressure from within and externally — so how can we re-energize the spirit of professionalism?
Episodes on Communication
These are episodes that discuss matters of communication at the individual or organizational level. Subtopics include:
- Communication skills, knowledge, and attributes
- Development and dissemination of coordinated themes and messages
- Marketing campaigns and other organization-wide efforts at coordinating communication for a specific purpose
- Historical communications performed by important leaders
5-1. Moving Educational Content from Resident to Distance Settings (Without Doing 10X the Work?)
Moving from resident to distance education is tough enough, but if you also developed the content, migrating it could require intense amounts of work!
4-7. Entering into the Middle of the Story: Inheriting a Change Effort
The change management literature often focuses on how to start change, but not how to take responsibility for change efforts underway. What does one do?
4-6. Firing the Coach Instead of the Players (and Other Counternarratives Against Leaders)
Following previous discussions about counternarratives against organizations, this episode explores how they apply against the organization’s leaders
3-10. Communicating on the Defense Without Being Defensive
Organizations face counternarratives continuously. Are there ways of defending the organization against them without resorting to defensiveness?
3-8. On an Organization’s Commitment to Its Members’ Families
My third episode looking at an organization’s commitment and obligations to its members, this time focusing on the care and welfare of members’ families
3-3. Brand Equity and Quickly Turning a “Loser” into a “Winner”
When a flagging brand turns itself around and becomes a winner, it’s interesting. But can it be replicated? And if so, what does it take?
3-2. On Counternarratives: Alternative Stories about the Organization
Nowadays, organizations cannot avoid being criticized. I explore the narrative structures that fuel the seemingly endless string of negative messages.
2-8. Profanity with a Purpose?
What purpose does cursing serve in the workplace? And to what extent should it be bothersome? This is a more difficult question than it sounds.
2-7. On Bridging Political Division
There is little question that political division is strong and inhibits dialogue. To what extent is this a problem and what should be done about it?
2-4. Too Many Meanings of ‘Narrative’
In the world of communication, narrative is everything, but there is no clear definition. I pursue one based on two case studies from my experience.
2-2. How to Write a Vision Statement
When it comes to vision statements, we know what wrong looks like, but it is incredibly difficult to actually write a good one. How can one do it?
2-1. The Face of the Franchise
To what extent is having a publicly renowned leader — one whose name because a brand separate form the organization — a good thing, or is it too risky?
1-5. Anchoring on the Pilot
Experimentation is a good way to begin a change effort, but what happens when the organization decides that the experiment is good enough?
1-4. Crafting a Change Story
Experts in change emphasize building a sense of urgency, but how can one do this when there are so many other competing requirements for change?
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