sports

5-3. Could a New Co-Ed Sport Promote Gender Equality?

I argue that we need new co-ed sports designed to emphasize capabilities that men and women share equally while also being fun to watch

3-3. Brand Equity and Quickly Turning a “Loser” into a “Winner”

When a flagging brand turns itself around and becomes a winner, it’s interesting. But can it be replicated? And if so, what does it take?