3-9. The Plausibility Test for Measuring Success and Failure in Organizational Change
Anyone can claim that a change effort succeeded or failed, often arguing emotionally. Is there a rational way to argue that a change effort had an impact?
communication campaigns
3-2. On Counternarratives: Alternative Stories about the Organization
Nowadays, organizations cannot avoid being criticized. I explore the narrative structures that fuel the seemingly endless string of negative messages.
2-4. Too Many Meanings of ‘Narrative’
In the world of communication, narrative is everything, but there is no clear definition. I pursue one based on two case studies from my experience.
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