2-4. Too Many Meanings of ‘Narrative’
In the world of communication, narrative is everything, but there is no clear definition. I pursue one based on two case studies from my experience.
Communication
These episodes include discussions about communication by organizational leaders or by the collective organization. Subtopics include: oral, written, or visual communication skills and knowledge; messaging; and marketing or other coordinated communication campaigning efforts.
2-2. How to Write a Vision Statement
When it comes to vision statements, we know what wrong looks like, but it is incredibly difficult to actually write a good one. How can one do it?
2-1. The Face of the Franchise
To what extent is having a publicly renowned leader — one whose name because a brand separate form the organization — a good thing, or is it too risky?
1-5. Anchoring on the Pilot
Experimentation is a good way to begin a change effort, but what happens when the organization decides that the experiment is good enough?
1-4. Crafting a Change Story
Experts in change emphasize building a sense of urgency, but how can one do this when there are so many other competing requirements for change?
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