storm surge

3-3. Brand Equity and Quickly Turning a “Loser” into a “Winner”

October 6, 2019 Tom Galvin Communication, Org. Culture, Season 3, Social Change 00:17:53 Comments Off on 3-3. Brand Equity and Quickly Turning a “Loser” into a “Winner”

When a flagging brand turns itself around and becomes a winner, it’s interesting. But can it be replicated? And if so, what does it take?

Announcements

Check out the new site design — episodes have been reorganized into seven major topic areas and the menus have been improved. I am adding more links directly back to the Talking About Organizations Podcast that inspired many of the episodes here.

Season 5 is now underway — nine episodes in total through December 2020!